The Hartford Sr. Digital Communications Analyst in WAYNE, Pennsylvania
Title: Sr. Digital Communications AnalystLocation: United States-Pennsylvania-WayneJob Number: 1801198Hartford Funds is looking for a Sr. Digital Communications Analyst, who will be responsible for creating, maintaining and managing marketing programs and financial advisor engagement strategies related to digital communications. The analyst will leverage internal teams focused on analytics, investment analysis, digital strategy, and content marketing to implement and execute on communications initiatives. A deep understanding of the needs of financial advisors, and various segments of current and former producers, will drive the creation and execution of campaigns to create awareness, lead generation and deepen advisor engagement. Details: • Utilizing our email marketing platform to build, test and deploy email campaigns. • Work with digital strategy and sales to develop and execute cross-channel campaigns. • Develop e-mail communications following defined creative process and digital strategy best practices. • Creating automated, personalized campaigns to drive engagement • Create testing engagement initiatives to develop ongoing best practices and increase overall engagement • Leverage developed content to create landing pages related to campaigns. • Utilize salesforce.com to create and internally promote campaigns, track progress and produce executive summaries. • Partner directly with distribution leadership to gain insight into the needs of target audience. • Communicate campaign results quarterly to senior marketing staff. Qualifications: • 3-10 years digital experience, financial services experience a plan. • Deep understanding of investments, and portfolio construction. • Able to drive projects to completion, coordinate activities and resolve issues to ensure timely and accurate channel strategy execution. • Excellent relationship building skills. • Experience with at least one leading email marketing service provider (Marketo* preferred) • Strong written and verbal communications skills. • Knowledge of Salesforce.com, HTML and Adobe InDesign helpful. Training will be provided.
WHY JOIN HARTFORD FUNDS? Founded in 1996 and headquartered in Wayne, PA, Hartford Funds is a leading provider of mutual funds, strategic beta ETFs and 529 college savings plans. The company offers a broad range of strategies designed to provide solutions for a variety of investment needs. Excluding affiliated funds of funds, as of December 31, 2017, Hartford Funds Management Company, LLC and its wholly owned subsidiary, Lattice Strategies LLC, had approximately $115.3 billion in discretionary and non-discretionary assets under management. Hartford Funds are primarily sub-advised by Wellington Management or Schroder Investment Management, two leading investment advisors. At Hartford Funds, we believe in human-centric investing—a unique approach that utilizes deep research and insights to understand the rational and emotional ways investors think about money, their investments and their financial advisors, and then create solutions and advisor tools designed to serve those investors and their mindsets. Hartford Funds embraces a true entrepreneurial spirit where all employees are encouraged to ‘act like an owner’ of the firm, and live Hartford Funds’ human-centric investing approach. Employees work in a fast-paced, dynamic environment, that is focused on strengthening financial advisor-client relationships by helping investors better realize their true life goals. WHAT IS THE COMPENSATION OPPORTUNITY? At Hartford Funds, our compensation philosophy is simple: we pay competitive base salaries and reward performance. In addition, you will be eligible to participate in our comprehensive benefits program including Medical, Dental, Life and Disability Insurance, a 401K Plan, and more. This position may be subject to The Hartford Funds political contributions policy. Hartford Funds is an Equal Employment Opportunity and Affirmative Action Employer. Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression Hartford Funds maintains a drug-free workplace. Committed to Building Inclusion and Leveraging Diversity * NO AGENCIES PLEASE * Job: Marketing CommunicationsPrimary LocationUnited States-Pennsylvania-WayneOther LocationsScheduleFull-timeJob LevelIndividual ContributorEducation LevelBachelor's Degree (±16 years)Job TypeStandardShiftDay JobEmployee StatusRegularOvertime StatusExemptTravelNoPostingApr 16, 2018, 12:24:47 PMRemote Worker OptionNoThe Hartford is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, sex, religion, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, marital status, ancestry or citizenship status, genetic information, pregnancy status or any other characteristic protected by law. The Hartford maintains a drug-free workplace and is committed to building inclusion and leveraging diversity.